Strategy and management Assignment Example | Topics and Well Written Essays - 1250 words

Strategy and management - Assignment Example This company saw this as an opportunity to expand by capturing the market that had been left by the major industry players. A competitive marketing strategy has been adopted in seeking to help the company to capture the desired market. There different markets available within the industry have prompted competitive strategies to be adopted by the airlines operating within the industry in order to compete effectively. The deregulation of the industry left all the markets and routes open to the available firms. Due to the changing market demographics, there is need to develop products that meet the needs of each market based on the characteristics of the market (Kotler & Keller 2011). These characteristics of the market vary in terms of distance, number of firms in the market and the daily demand for the airline seats. The company has adopted a pricing strategy that is aimed at ensuring all the markets that are available have been accessed. Accessing these markets will enable the company to become competitive within the industry by reaching a wide range of markets. The company has adopted an approach of flying once within each route in seeking to ensure that they have an extensive reach. As time progresses, there is hope to increase the number of flights to different routes to maximise on the widening customer base. The company is focused on flying within routes that terminate at large cities as they have large airline connecting and their clients can connect too many destinations. This approach has been adopted in order to ensure the customers are satisfied by the services as they can reach destinations where they connect to other airlines (Middleton & Clarke 2012). The preference for many customers is direct flights and the company has adopted such routes, except the route D, which has a stop-over. The scheduling element of the flight remains a crucial factor that can

The Power of Knowledge in Douglasss Learning to Read and Write Essay

The Power of Knowledge in Douglasss Learning to Read and Write - Essay Example That knowledge is power is already a clichà ©, but it is most essential for the disempowered sectors of society because they can use what they learned to improve their conditions in life. Douglass becomes miserable because of having full awareness of his wretched conditions. As a slave, he is not a human being. He has no freedoms and rights. His master controls his life, even the lives of his children. Therefore, he is more like a beast with no identity and future than an individual with a deeper purpose in life. Before realizing what his learning is for, Douglass sinks to anxiety because reading exposed him to the ills of the institution of slavery. Fortunately, he learns about the abolitionist movement, and he focuses his energy on running away and becoming free. Furthermore, Douglass understands that knowledge will help him in his quest for freedom. Literacy will be his ticket to freedom, as well as his means for success as a free man. His plan of learning how to read and write f irst, before running away, shows that he is an intelligent person, who knows long-term planning. Indeed, if he remains illiterate, he can easily be manipulated by others who know how to read and write. Douglass uses his knowledge of the fruits of literacy in producing long-term plans, which proves the supporters of slavery that blacks are not an inferior race. Their weaknesses, if present, are not inherent to them, but are products of the conditioning of slavery, so that they will stay ignorant and lacking in initiative for self-development. Douglass breaks away from the stereotype of the passive slave because of his knowledge that as a human being, he has rights and freedoms. He must and should be free, so he does all he can to prepare for the fateful day of his emancipation. Douglass demonstrates ingenuity and a firm resolution in reaching his dreams, because knowledge is not sufficient to be free. He is determined to learn literacy, but he has to be extra careful. He is resourcef ul enough to pay bread to street children who taught him how to read. By bragging to other children that he knows how to write, he also learned writing skills. At the same time, Douglass is observant of his surroundings. He studies letters from ships, which shows his determination to maximize his resources, however limited they are. Moreover, the copybooks of his young master proved to be invaluable. He practices how to write, while his masters are away. Douglass clearly does not know how to give up. He knows the painful punishment, perhaps even death, which awaits him; if his owners learned that he was studying how to write. But he no longer minds his short-term need for safety, when he has the larger long-term goal of freedom. The human being in him naturally wants to be free, and slavery cannot stop him forever. He builds his knowledge and establishes contacts and resources, which will one day help him to be free. In his mind, Douglass has a singular mission: to be free and to be a human being with dignity once more. Education and slavery do not mix, as Douglass learns from his masters, because slavery is disempowering, while education